In your FAQ you have the question: Why would I need something like this? People 'love' to feel like someone is listening. Millions of people are talking onlin

In your FAQ you have the question: Why would I need something like this? People 'love' to feel like someone is listening. Millions of people are talking online about you, your competitors, and your market space. If you're not listening and effectively communicating with them, you're missing a great opportunity for customer support and acquisition. From a sales perspective, I think this is a bad approach. It's a defensive position that assumes the visitor's default position is "I don't think I need this." When I read this line, my thinking changed from "This could be useful" to "Yeah, why DO I need this?" The answer to the question is good, but the question itself is what I would change. You could ask "How will MightyBrand.com help me achieve x?" and then answer by selling the benefits of your service. Also, the Feadback tab hovers over the text on some pages (like the FAQ). Goodluck with this. I think it's a great idea! Goodluck on the execution!