Well, I'd say that actively growing markets and seeking out new application areas is part of a company culture. For example, I'd argue it's a thing that's NOT

Well, I'd say that actively growing markets and seeking out new application areas is part of a company culture. For example, I'd argue it's a thing that's NOT in Google culture. Google culture is more about technical advantage, scalability, etc. These kinds of values are typically enforced by employee performance evaluations and so forth