I pay for that ding (i.e. the one that no one would have blinked at before, but is now individually attributed to me) on my rental car via the base fee. If thos

I pay for that ding (i.e. the one that no one would have blinked at before, but is now individually attributed to me) on my rental car via the base fee. If those dings can be individually attributed, and even just finding them in the first place is now much more efficient, then the base price of a rental should go down. But it won't.