When my Dad decided to start his own business his goal was to work for himself and make enough money to live comfortably. He's achieved that, he could push and

When my Dad decided to start his own business his goal was to work for himself and make enough money to live comfortably. He's achieved that, he could push and try stretch it to the next level and make even more money and become more successful but he realised he's happy with the money he's got and not having to deal with anything extra. When anyone starts a business you can shoot for living a nice comfortable life (and lets be honest if you're running a business making millions per year, you've nailed it), or you can push and push to become the business. Both have chance of failure, both require devotion. I'd take the same route as 37signals. Having enough money to live comfortably and enjoy life sound much better than the constant grind to get to the next boss level.