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Merchants aren't the customer target for credit cards, consumers are. Credit card payments are reversible and provide a reward. There are lots of options ava
by bryanlarsen 1y ago
Merchants aren't the customer target for credit cards, consumers are. Credit card payments are reversible and provide a reward. There are lots of options available that are better for merchants than credit cards (cash, debit cards, transfers, etc). But they all lose because the consumer prefers credit cards.
- nailer 1y agoYes, that's the varying value-add mentioned in the comment you're replying to. I pay 3.5% of every card transaction to Square. I don't get 3.5% cash/rewards back.
- SoftTalker 1y agoCash isn't really great for merchants. You have to handle it, safeguard it, count it, get it to the bank. Many hands are involved that process and theft or loss can occur by any of them or by robbery/burglary. I don't know if it's a break-even on payment card fees but I bet it is close.