Since "gamification" is just a fancy word for a strategy to make something as addictive as possible, this appears to be a method that, at best, is just substitu

Since "gamification" is just a fancy word for a strategy to make something as addictive as possible, this appears to be a method that, at best, is just substituting one addiction for another. Not that that's necessarily a bad thing, if the substitute addiction is less harmful than the one being swapped out. But it's not actually addressing addiction itself.