a bit unrealistic and unserious to ask such questions, as one never know how the customer will behave. Just imagine, that another one start the exact same thing

a bit unrealistic and unserious to ask such questions, as one never know how the customer will behave. Just imagine, that another one start the exact same thing, but do, for example, faster & better support - because it's not a one man show. And then? then you'll see better marketing, because there's a sales & marketing professional employed, you see better & faster feature development. Etc... In my life, its not as long that I can fill each discussion, I've seen quite a few situations, where I said "thats it. Thats an perfect idea no one have had before" -> nope. Each one turned out to be not as good as I thought and, I wasn't the only one who came up with that... My experience tell me, you need a differentiator. You have to solve a pain, but the medicine must be better than of your competitors. In your case, I would rather say "if the others, like you, are really solo-interpreneurs and do exactly the same thing as you do. Then it will be ok, as long none of the others start to invest heavily in marketing with a dedicated marketing department. That will be the differentiator that might break your neck." Stop dreamin, reinvest the gains and employ some people to bring your business to a new level. Don't risk it without necessities. Dont slow down your pace with "principles". My opinion. I may be wrong, but I'm a different risk profile. I like to have everything under control. What is your risk taking capabilities? may be, this will be some kind of inspiration. That guy build and sold for 100mio as a solo: https://www.youtube.com/watch?v=AR2H7X1HBEM https://www.youtube.com/watch?v=AR2H7X1HBEM