Oh yeah, don't get me wrong, Albarn didn't get to be one of the nineties best known songwriters by accident and the collaborations were critical in reaching aud

Oh yeah, don't get me wrong, Albarn didn't get to be one of the nineties best known songwriters by accident and the collaborations were critical in reaching audiences that Blur didn't. But that's the point really: Gorillaz was a "made up band" but it was also the project of a high profile talent and notable hip hop artists who wanted to work with him, and they were more important than the cartoon characters with made up back stories. I'm less familiar with K-pop, but I'm assuming there's a similar dynamic here and fans know exactly who they're listening to