The problem is many bikes are legitimately sold for well below MSRP. When a bicycle manufacturer sponsors a college team, they typically sell just-released mod

The problem is many bikes are legitimately sold for well below MSRP. When a bicycle manufacturer sponsors a college team, they typically sell just-released models to team members for less than wholesale. The members will sell the bike the following year (when the frame is still considered a current model year) for the same as they paid and buy another new one.