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Using a trademark as a noun is automatically genericizing. Capitalization of a noun is irrelevant to trademark. Even Apple corporation says that in their trade
by lupire 1y ago
Using a trademark as a noun is automatically genericizing. Capitalization of a noun is irrelevant to trademark.
Even Apple corporation says that in their trademark guidance page, despite constantly breaking their own rule, when they call through iPhone phones "iPhone". But Apple, like founder Steve Jobs, believes the rules don't apply to them.
https://www.apple.com/legal/intellectual-property/trademark/appletmlist.html https://www.apple.com/legal/intellectual-property/trademark/...
- eastbound 1y agoThat explains why Steve Jobs never said “buy an iPhone” or “buy the iPhone” but “buy iPhone” (They always use it without “the” or “a”, like “buying a brand”).
- lxgr 1y agoIs that true? If so, what else should Apple call the iPhone in their marketing materials? I always thought the actual problem of genericization would be calling any smartphone an iPhone.