>This guy drives a Scania in the US, and it feels like he is more like a marketing stunt for Scania. He shows other truckers his one and they are all so surpris

>This guy drives a Scania in the US, and it feels like he is more like a marketing stunt for Scania. He shows other truckers his one and they are all so surprised about the quality of this European truck, them getting the feeling that the US truck industry has been sleeping for decades in terms of evolution. You're not nearly jaded enough. The dude isn't doing product placement for Scania. He's making trucker content for urban white collar demographics hence the direction of the spin to fit that niche.