For some things. For others you may not be able to license it. Example: have you seen a street racing game with Toyota’s in it? There’s a reason that Need Fo

For some things. For others you may not be able to license it. Example: have you seen a street racing game with Toyota’s in it? There’s a reason that Need For Speed games fell off after Most Wanted (original) and it’s because they themselves don’t get total artistic license on their works. And part of the agreements is a reasonable expectation that you will not assist anyone else to violate the agreement - and, the agreements are not perpetual either. So, depends on context. There are examples where licensing opportunities dry up.