The first rule of cool is don't care about cool. The second (for experts) is that you can care if you don't show it. The third is that you can read research abo

The first rule of cool is don't care about cool. The second (for experts) is that you can care if you don't show it. The third is that you can read research about cool and yet not care (God level cool) That said, I think coolness research can help uncool people fight uncool shit like this https://news.ycombinator.com/item?id=44478115 https://news.ycombinator.com/item?id=44478115