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AI is a new addition to the technological toolkit used to solve problems. B2B sales has always been the problem solving business. Define the problem, demonstra
by GianFabien 1y ago
AI is a new addition to the technological toolkit used to solve problems.
B2B sales has always been the problem solving business. Define the problem, demonstrate how your solution makes more money or saves money. Price your solution at some viable fraction of the value you deliver.
So AI is part of your magic sauce. It might make some solutions feasible that require that capability.
Another suggestion: pick up the phone and talk to your prospects. eMails get lost in the volumes being received. The spam filters might be rejecting everything that has AI/ML/LLM etc in it.
- AznHisoka 1y agoAI can definitely be part of your product but the point is dont center your value prop or marketing around it. Center it around your customer pains. Marketing is all about standing out not blending in. And emphasizing your AI prowess is blending in. The exact opposite of good marketing
- HenryBemis 1y agoSidenote: when I look for a solution to a problem I don't care whether ones uses AI, or a hammer, or a screwdriver. I just want the bloody job done. (Additionally) Depending where you are in the world, and where your customer is, AI can simply make things worse (GDPR: profiling, decision making, 'explainability, etc)