In the last decade they've been innovative, yes, but I think your examples from this year are pretty obvious iterative improvements on their current product lin

In the last decade they've been innovative, yes, but I think your examples from this year are pretty obvious iterative improvements on their current product lines. PG expounded on this once, as well: I was talking recently to someone who knew Apple well, and I asked him if the people now running the company would be able to keep creating new things the way Apple had under Steve Jobs. His answer was simply "no." I already feared that would be the answer. I asked more to see how he'd qualify it. But he didn't qualify it at all. No, there will be no more great new stuff beyond whatever's currently in the pipeline. Apple's revenues may continue to rise for a long time, but as Microsoft shows, revenue is a lagging indicator in the technology business. [1] Apple seems to me one of the scariest companies in the industry right now. I predict that although they'll give lip service to "building great products" there simply won't be enough executives who believe it like Steve did, and like the vast majority of corporations of their size, they'll prioritize profits over everything else. 1. http://paulgraham.com/ambitious.html http://paulgraham.com/ambitious.html