3 ms·
> Basically, if you remove the knobs you can save, say, 10 dollars on every vehicle. In return, you have made your car less attractive and will lose a small num
by rileymat2 1y ago
> Basically, if you remove the knobs you can save, say, 10 dollars on every vehicle. In return, you have made your car less attractive and will lose a small number of sales.
Is there evidence that fancy looking screens don't show better in the showroom than legacy looking knobs and buttons? Where under use, they may be better, I am not sure all that sells better.
- const_cast 1y agoNo, there isn't. Like I said, the opportunity cost is invisible and impossible to measure. All I know is personal anecdotes from people I talk to. I know a couple people who have a Mercedes EQS - they've all said the same thing: the big screen is cool for a little bit, then it's just annoying. I think it will take a generation or two of cars before some consumers start holding back on purchases because of this. For now, they don't know better. But I'm sure after owning a car and being pissed off at it, they'll think a little bit harder on their next purchase. I think consumers are highly impacted by these types of things - small cuts that aren't bad, per se, but are annoying. Consumers are emotional, they hold grudges, they get pissed off. I sort of feel the same way about fix-a-flat kits. Once people actually have the experience of trying to use a fix-a-flat kit, they'll start asking car salesmen if the car comes with a spare...
- elwebmaster 1y agoAnd not every consumer has to feel the pain to know. Many, like myself, have seen others suffer and have made their mind of not buying such a car.
- troupo 1y agoThe problem isn't just that. These screens are actual safety hazards. Whatever you display in a showroom doesn't justify this: https://grumpy.website/1665 https://grumpy.website/1665