Thanks, and good question - it's a very old industry in the web, so the main benefit is ease of implementation (and about to get even easier), highly responsive

Thanks, and good question - it's a very old industry in the web, so the main benefit is ease of implementation (and about to get even easier), highly responsive support, great community and remarkably low prices :o) - that said, I'd love to hear any thoughts you have on other advantages that could be provided - hit me up on twitter @josscrowcroft if you have any ideas.