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AMD`s business and technology development failed. Athlon era: 1) Got HyperTransport - correct 2) Memory controller/north bridge into CPU - correct 3) lower
by pheon 14y ago
AMD`s business and technology development failed.
Athlon era:
1) Got HyperTransport - correct
2) Memory controller/north bridge into CPU - correct
3) lower price point than intel
They had a better product, at a lower price == market share.
Mobile:
They missed (as did intel) the ultra-low power/mobile market
1) ARM owns the market here
Bulldozer:
Made their bet on a high throughput/high latency micro-architecture, which didn`t pay off. So their now stuck with un-competitive technology at a lower price point which to the market == cheap knock off.
To make it worse, their process technology is a generation behind intel which increases costs thus eats further at any price discount.
GPU:
Meanwhile, Intel is eating their "Fusion" style cpu/gpu integration with every release they make. Can`t remember the last time some buzz about AMD fusion but intel HD 2k/3k/4k is in the news all the time.
They should have made Pat Gelsinger CEO when he was turned down for the same job at intel.