'Creative decisions made by people who don't even like the output' was a good phrasing I recently heard. https://m.youtube.com/watch?v=j9Qm6_lEdcQ&t=656s https

'Creative decisions made by people who don't even like the output' was a good phrasing I recently heard. https://m.youtube.com/watch?v=j9Qm6_lEdcQ&t=656s https://m.youtube.com/watch?v=j9Qm6_lEdcQ&t=656s It's incredibly difficult to pick good creative things if you don't have the same spark their actual consumers do. Sure, maybe someone is experienced, but they'll always be looking at it through a completely different lens than consumers. Eventually that creates a blind spot and understandings diverge disastrously. Ex: the infamous Diablo mobile game announcement