Apple invented this concept for computers and software… before then it was cars. It’s legit human behavior. Even people who are above it all are in itself iden

Apple invented this concept for computers and software… before then it was cars. It’s legit human behavior. Even people who are above it all are in itself identifying with that mentality in itself. It’s inescapable. You are part of some tribe whether you care to admit it or not. And your usage of tools goes beyond just utility and speaks to an identity.