But word-of-mouth _is_ a marketing strategy. Companies can distribute freebies to make people talk good about them, even when their product sucks. It has been

But word-of-mouth _is_ a marketing strategy. Companies can distribute freebies to make people talk good about them, even when their product sucks. It has been done for decades. A particularly pathetic and scammy LLM company could deploy thousands of bots to forums like Hacker News or reddit just posting stuff like "It works for me", or generating simplistic blog posts that praise their latest scam. Just to pretend word of mouth exists. These bots don't even need to be intelligent. If someone reveals them as scam, the pathetic LLM company can just spin more dumb bots to burrow the previous embarassment. It is what I would describe as _fraud_ though. Maybe SAP is not interested in this kind of potential.