Main methodology was guest blogging. I contributed exhaustive articles in publications such as Smashing Magazine, CopyBlogger, etc. The articles were purely edu

Main methodology was guest blogging. I contributed exhaustive articles in publications such as Smashing Magazine, CopyBlogger, etc. The articles were purely educational in nature, taught people what A/B testing was and VWO was introduced as one of the of the new tools to do A/B testing easily. The second big focus was on passion for feedback from early customers and incorporating that into the product. Really, our product is driven mostly by customer feedback and that is why our customers love talking about it. I plan to write comprehensively about it. But I do keep posting my experiences on my blog http://paraschopra.com/blog/ http://paraschopra.com/blog/