At Parse.ly, we find an easy way of making sales and product teams co-exist nicely is to encourage actual collaboration. For example, some of our engineers buil

At Parse.ly, we find an easy way of making sales and product teams co-exist nicely is to encourage actual collaboration. For example, some of our engineers built the sales team an engagement dashboard that allows them to track customer usage analytics unified across many of our tracking systems. This makes it clear that the teams have a shared goal and that we can leverage each other's skills to the fullest.