> The platform conventions when used properly allow the user to entirely skip reading those button labels. No it doesn't since you don't know whether the app i

> The platform conventions when used properly allow the user to entirely skip reading those button labels. No it doesn't since you don't know whether the app is following that convention, so you need to read the label. Besides I don't think it's even possible to avoid reading a short label while looking at it. > Consider ... how to arrange the "OK" This isn't the topic, though, this is: > Apple's committed to taking their UI in the direction of illegibility > which doesn't usually include anything about your app's brand identity Do you have a good example here as to me dentity in design is mostly about color theme and maybe a few shape tweaks, which has almost no usability impact?