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At that stage you just rotate the company name or branding...

• eru 1y ago
  Sure. But then you cannot benefit from building up a good reputation and charge people extra for it. (There's a reason Apple can charge crazy markups.)
  • bigiain 1y ago
    Had you ever heard of IKKO before this? I hadn't, and I'm at least adjacent to the hifi and audio nerd crowd. Apple have a reputation and brand that allows them to charge premium prices. IKKO seems, at least to me, to be effectively a disposable brand. If their reputation goes bad, their only reals costs are setting up a new website/AliExpress Store/Amazon seller account.
    • eru 1y ago
      To expand on what I was trying to say: Yes, you can run with disposable brands. It's a perfectly viable business strategy in many cases. However: if you do that you are missing out on the benefits of building a good reputation. Even in the cases, where your product _is_ actually good. So another perfectly valid business strategy is to build a longer lasting brand. Like Apple has done. (Or countless other companies.) In most markets we see both kinds of strategies at play. As a customer, you can usually decide which kind of strategy you give your money to.