The cable companies that partially subsidize them in order to lure subscribers don't want you walking over to your (non-subscriber) friend's house and throwing

The cable companies that partially subsidize them in order to lure subscribers don't want you walking over to your (non-subscriber) friend's house and throwing "Game of Thrones" up on the big screen via Apple TV. I don't get that. I would think the cable companies would pay you to walk over to your (non-subscriber) friend's house and give a taste of what they could have anytime if they subscribed. Or are you talking about sharing your password so they could watch more shows after you leave?