It is less strange when you consider that AR could be the technology to replace the smartphone itself. So far nothing could replace it (headsets, watches, othe

It is less strange when you consider that AR could be the technology to replace the smartphone itself. So far nothing could replace it (headsets, watches, other wearable) because while different ways of interaction exist, the users always needed a screen for (media) consumption. An AR device could suddenly tick all boxes, make a user buy such glasses as companion device and slowly transition away from his iPhone. So Apple needs to prepare and expand its ecosystem stickyness to AR.