I understand the rant, but disagree on the black/white framing of the topic. A company like Netflix may have its own experience and expectation on UX for the s

I understand the rant, but disagree on the black/white framing of the topic. A company like Netflix may have its own experience and expectation on UX for the service it offers, and it might be equally valid for them to want a consistent UX across all its devices carrying Netflix as it is for Apple to want it across all of Apples devices. But here Apple attempts to define the UX for its devices AND the services offered there. This might be useful and even helpful for the ecosystem when the guidelines are reasonable and supportive of the ecosystem. But when Apple suddenly defines "everything should be frosted glass!" and their design language no longer intends to "get out of the way" but "emphasize Apple above all", it becomes branding, creating a collision of interests...