Of course. But they have a reputational stake in their recommendation as well. I take a Wirecutter top pick as meaning something very different from Bobby123'

Of course. But they have a reputational stake in their recommendation as well. I take a Wirecutter top pick as meaning something very different from Bobby123's glowing review. Wirecutter may have been influenced by ad money a bit. Bobby123 may not even exist or may be entirely driven by seller compensation. And I'll never see Bobby123 again.