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Which is strange given that VR and AR are niche at best. The smartphone took off at the time because it was affordable and unobtrusive, Apple's own AR device is
by Cthulhu_ 1y ago
Which is strange given that VR and AR are niche at best. The smartphone took off at the time because it was affordable and unobtrusive, Apple's own AR device is just silly to use in public.
(I'm aware this is partly cultural desensitization, I remember the memes back when of people looking like shrimps staring at their phones etc).
- rickdeckard 1y agoIt is less strange when you consider that AR could be the technology to replace the smartphone itself. So far nothing could replace it (headsets, watches, other wearable) because while different ways of interaction exist, the users always needed a screen for (media) consumption. An AR device could suddenly tick all boxes, make a user buy such glasses as companion device and slowly transition away from his iPhone. So Apple needs to prepare and expand its ecosystem stickyness to AR.