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How are you trying to reach out? Paid marketing doesn't work in my experience. Social media is cheap. I've had an app get thousands of views based on a reddit

by bko 1y ago

How are you trying to reach out? Paid marketing doesn't work in my experience. Social media is cheap. I've had an app get thousands of views based on a reddit post, and not one person (literally 0) bothered to click outside of the page (i.e. were curious what app this is). Social media is a false sense of validation, even if you get a hit. Direct sales is the only thing that I found that works consistently. Get in front of anyone in this organization. My guess is you're trying to do too direct so you send a spammy email telling them how great your product is. Don't do that. Don't try to sell them anything. Don't even tell them you have a product. Just get them on a zoom call and ask them what they do now and why it sucks. People are much more receptive to take a call and tell you about what they do or their problems than they are to hear a sales pitch.

RogerL 1y ago
My inbox is filled with never asked for sales pitches, most having no concept of what we do or what pain points we have. And I'm a principal IC, but still IC, so mostly wasted effort on their part. Every last email gets deleted unread after I report it as spam to our spam filters. I'm sure I've deleted at least one email that could have actually been something worth investigating, but who has the time for all that? And realistically, I know what my pain points are, we talk about them all the time and actively search for solutions, but budget, reluctance of decision makers, etc often gets in the way, or the solution is too expensive compared to the actual difficulties. Not that something revolutionary can't come along, but ya, its essentially all spam. I also do the same with anyone that cold emails or calls me - 99% look to be a waste of time. When we still worked in an office you'd hear the telephones ring across the office one by one, as the robocaller worked through the extensions. Many ended up turning the ringer off, because otherwise it is an onslaught that is far more disruptive than whatever pain point they might actually be able to solve. So "Get in front" of someone sounds good, but I would guess it is hard.
- bko 1y ago
  Yeah cold emails aren't great. LinkedIn works much better in my experience. Ive replied to some cold emails if it's genuine, not trying to sell my anything. Like if a new grad asking me for advice. I would say use that. But almost all the cold emails I get are trying to sell me something like an award or a list of potential clients which is something I'm not interested in so i react the same

by bko 1y ago

RogerL 1y ago

My inbox is filled with never asked for sales pitches, most having no concept of what we do or what pain points we have. And I'm a principal IC, but still IC, so mostly wasted effort on their part. Every last email gets deleted unread after I report it as spam to our spam filters. I'm sure I've deleted at least one email that could have actually been something worth investigating, but who has the time for all that? And realistically, I know what my pain points are, we talk about them all the time and actively search for solutions, but budget, reluctance of decision makers, etc often gets in the way, or the solution is too expensive compared to the actual difficulties. Not that something revolutionary can't come along, but ya, its essentially all spam. I also do the same with anyone that cold emails or calls me - 99% look to be a waste of time. When we still worked in an office you'd hear the telephones ring across the office one by one, as the robocaller worked through the extensions. Many ended up turning the ringer off, because otherwise it is an onslaught that is far more disruptive than whatever pain point they might actually be able to solve. So "Get in front" of someone sounds good, but I would guess it is hard.

bko 1y ago
Yeah cold emails aren't great. LinkedIn works much better in my experience. Ive replied to some cold emails if it's genuine, not trying to sell my anything. Like if a new grad asking me for advice. I would say use that. But almost all the cold emails I get are trying to sell me something like an award or a list of potential clients which is something I'm not interested in so i react the same