If it wasn't for marketing, your friends would not have likely heard of them in order to recommend them to you. Marketing is more than just MTV and radio. That

If it wasn't for marketing, your friends would not have likely heard of them in order to recommend them to you. Marketing is more than just MTV and radio. That viral YouTube link you sent out was most likely started by someone in the music industry. That indie band? You know of them because someone marketed them.