3 ms·
So here’s the rub. Your product is almost irrelevant, as long as it is at least mediocre at what it does. What matters is your marketing and your positioning.
by madaxe_again 1y ago
So here’s the rub.
Your product is almost irrelevant, as long as it is at least mediocre at what it does.
What matters is your marketing and your positioning. From how you describe it, it sounds like you’re selling steak, not the sizzle - you say what it is capable of but not what it does for you. You mention that it could save “ten hours for real”, and this is the point you need to drive home - this will save you money, make you money, make you more attractive to investors, give you time and peace of mind.
As to channels - social media rules the roost. Pay YouTube and TikTok influencers to shill for you. If you don’t believe enough in your product to pay for marketing, why should they believe in it?
Push out hype-laden press releases. Thump your chest. Drop emails to journalists in the space, with pre-written soundbites and a link to the release. Make it easy content for them to sling up on their platform. The bar is low.
Pick a vertical. Work it, target it, saturate it with your product. If you can find a vertical that’s underserved, then start there.
Finally, make sure your landing page speaks to the above, and hammers the point home right out of the gate. “Vidlify will help you get that Ferrari you always wanted. Here’s how:”
Save jargon for the “I’m excited, tell me more”.
Then, either it will fly, and you can progress to a broader market, or it won’t, and you either accept your loss and move on, or tweak and try again - but don’t get caught in the sunk costs fallacy - just because you’ve already spent X time and Y money, it doesn’t mean you have to commit more.
Good luck.