Google was bad the moment it chose its business model. See The Age of Surveillance Capitalism for details. Admittedly there was a nice period after it chose its

Google was bad the moment it chose its business model. See The Age of Surveillance Capitalism for details. Admittedly there was a nice period after it chose its model when it seemed good because it was building useful tools and hadn't yet accrued sufficient power / market share for its badness to manifest overtly as harm in the world.