So much software keeps repeating this pattern: they gain their initial success by finding something users want to do, and then building software to enable users

So much software keeps repeating this pattern: they gain their initial success by finding something users want to do, and then building software to enable users to do it. Users love it and are happy! Then, after they’ve enjoyed some amount of success, they try to flip the script: now they start with what they want users to do, and build software that encourages, annoys, cajoles, or insists that users do that thing, even if they don’t want it! So much software falls down this pattern and just endlessly begs the user to change their behavior, rather than simply addressing the users’ actual needs.