So it says they're oblivious, then it goes on to say that both Cook and Jobs have said specifically that they've considered it, they're not interested, but that

So it says they're oblivious, then it goes on to say that both Cook and Jobs have said specifically that they've considered it, they're not interested, but that they have a few interesting ideas? Come on. John Gruber's been citing all the critics who said that Apple's raising their price point on laptops would lead to their collapsing this period; Apple did better this quarter than they ever have. I'd treat these articles with a grain of salt.