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I suppose I’d tend to describe a business operating on several continents as “global”, while I’d probably describe a business operating in a few countries withi

I suppose I’d tend to describe a business operating on several continents as “global”, while I’d probably describe a business operating in a few countries within Europe as “European”. I haven’t really thought about where any firm dividing line would fall, and I’m not sure there’s any benefit to having one. I just took exception to the implication that those of us running businesses in Europe were somehow invalid on a global stage without the blessing of the US.

quesera 14y ago
Not invalid. It's a label, for convenience. There is no membership list, except that created by magazines. Americans call the baseball championship the World Series, and people complain occasionally. People also complain that Americans call themselves Americans. People complain a lot. But I think it depends on your market. If you are selling a product or service that is relevant in the US, but you are not selling them in the US, you are ignoring a huge market and you would at least get an asterisk. More importantly, if you're a global business but not addressing the US market, you're leaving a huge hole for someone else to fill, and global corps spend a lot of energy trying not to do that.