Not sure that's inflated, as it's comparable to the 5-year failure rate of new storefront businesses, according to what I read in the pre-internet days. 10% of

Not sure that's inflated, as it's comparable to the 5-year failure rate of new storefront businesses, according to what I read in the pre-internet days. 10% of attempts to monetize new ideas might just be a basal level, since the root issues (humans, often without formal business training nor experience) don't change with technological implementation.