Apple was perfectly right when they did this way back as they were not a dominant platform. Different legal rules applied. However making an argument that some

Apple was perfectly right when they did this way back as they were not a dominant platform. Different legal rules applied. However making an argument that some key aspects of the iPhome were not designed for viral growth is disrespectful to Steve Jobs who, like many of that time, was very familiar with engineering platform growth - probably more and better than most.