As a programmer, I'm already too embarrassed at this point to call myself a hacker. If our marketing team starts calling themselves growth hackers, I think the

As a programmer, I'm already too embarrassed at this point to call myself a hacker. If our marketing team starts calling themselves growth hackers, I think the once honorable label will have been irrevocably soiled. If you haven't worked at a big company, this may seem puzzling, but just imagine the job ads, the Business Week covers.