This idea pretends that all arguments turn on factual assertions - never framing or non sequiturs - and don't have any meaningful social context. For example,

This idea pretends that all arguments turn on factual assertions - never framing or non sequiturs - and don't have any meaningful social context. For example, in a public argument, if you get too far drawn into proof that you don't STILL beat your wife, you will inadvertently establish in the minds of the audience that you used to do so; moreover, your excess of protest may actually be taken as evidence that you do beat your wife. If someone poses such framing you are really remiss not to address the framing or refuse to dignify such a malicious and dishonest line of argument with response.