While the term used is irrelevant. I would say there is a big difference between the typical marketer and someone that's able to execute something like the air

While the term used is irrelevant. I would say there is a big difference between the typical marketer and someone that's able to execute something like the airbnb/craigslist integration (and by execute I don't mean code every line). Or someone that's able to take a product from 0 to 500k users. I do agree though in terms of online, not knowing about any of this stuff makes you a much less effective "marketer".