The cables tend to cost the same, way more than the cost of manufacture. If you're buying them in bulk on amazon, usb-c is still more expensive than lightning,

The cables tend to cost the same, way more than the cost of manufacture. If you're buying them in bulk on amazon, usb-c is still more expensive than lightning, but the vast majority of people tend to buy cables when they have either lost, forgotten, or broken their existing cables. Go to a shop at an airport or train station and they'll charge you £20 for a cable, and people but them. The "apple tax" is irrelevant to the actual amount paid.