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I think he's just tired of buzzwords and took it out on the wrong title. Now, if he had a post titled "I'll bitchslap the next person who asks me to build somet
by ashray 14y ago
I think he's just tired of buzzwords and took it out on the wrong title. Now, if he had a post titled "I'll bitchslap the next person who asks me to build something web 2.0". I would totally read that and upvote it to high heaven.
- spitfire 14y agoSo lets call it a quantitative marketer then? It describes the role more precisely and it sounds cool.
- majormajor 14y agoSure. The main point I took from the article was a frustration with the way people feel a euphemism is needed for "marketer" (which does seem rather elitist), and that avoids that, and also sounds less trend-following-buzzword-happy than "growth hacker" (which to me always makes we wish I could hack another few inches of height on so that I could dunk a basketball).
- MisterMerkin 14y agoIt's still a marketer.
- spitfire 14y agoSo what? So is Patrick McKenzie, people seem to be cool with him.
- Evbn 14y agoPatrick proudly promotes himself as an SEO/marketing consultant, not a "growth hacker".
- patio11 14y agoI have apparently spent less time thinking of what I call my consulting practice than other people do, but I usually phrase it as "I make money for software companies" rather than any of the above three, for reasons similar to why I don't say "intermediate Rails coder." I've been called a growth hacker before. Whatever. Couldn't care less either way. Lawyers get paid for caring about the precise boundaries between similar-sounding words. I'm certainly not a lawyer.
- snowwrestler 14y agoI feel like people who want to rename this type of role are either people who haven't worked with marketers very much, or look down on marketers--or both. Marketing at big companies has involved intense data analysis for many years now. We don't need a new name for that.