I think you might have come off as more credible had you said that 'Growth Hacker' is a BS title. That is just a title and anyone can really have that. I have a

I think you might have come off as more credible had you said that 'Growth Hacker' is a BS title. That is just a title and anyone can really have that. I have a site with 25 million page views per month, I've been running it for years all by myself, am I a growth hacker ? No. Did I do some growth hacking ? Yes. I used some innovative methods to garner and maintain traffic; methods that traditional marketing folks wouldnt't probably use. Growth hacking might be a buzzword. But to me, it means coming up with a unique and viral way of attracting users to your product. There is a lot of unchartered new territory in marketing - social media being a big one. (turntable.fm had an interesting user acquisition route, I'd call that growth hacking) Personally, I'm excited to see the new and innovative ways in which marketers will leverage these new technologies to reduce the cost and increase the speed of user acquisition.