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Absolutely. The term has a definite meaning. It refers to a software engineer with enough market awareness, copywriting savvy, and statistical ability to run a
by ramanujan 14y ago
Absolutely. The term has a definite meaning. It refers to a software engineer with enough market awareness, copywriting savvy, and statistical ability to run a campaign full stack. There aren't that many people with this skillset, but they are valuable. By contrast, the typical person listing "marketing" on LinkedIn is just not that technical.
A good growth hacker can conceptualize and code the AirBnB/Craiglist integration; most of the people listing marketing on LinkedIn can't do that, skilled as they may be in other respects.
- russtrpkovski 14y agoSounds like you are referring to a generalist.
- deleted 14y ago[deleted]
- tomwalker 14y agoOr even an entrepreneur. I am sure most people with an interest in programming that have founded a company recently have spent time doing tasks that fall under the growth hacker skill set. In fact, you could say that if you don't carry out these marketing measures then you are an out of date marketer
- mjwalshe 14y agoBut most marketing types cant develope a tool from an bare API - still was nice to learn node.js and mongo. Though its a pity the api provider didn't impliment a MQ solution