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Rather than pooh-poohing this new word or dismissing it by claiming that people use it so they can avoid calling themselves marketers, ask yourself: "Why do peo
by jfarmer 14y ago
Rather than pooh-poohing this new word or dismissing it by claiming that people use it so they can avoid calling themselves marketers, ask yourself: "Why do people find this distinction useful?"
That would make for a much better article, IMO.
Here's a thread where I attempt to justify the term: http://news.ycombinator.com/item?id=4309570 http://news.ycombinator.com/item?id=4309570
- pixie_ 14y agoProbably because the group of marketers using technology wants a name for themselves to convey the meaning that they're not normal marketers, but marketers that use and create advanced technology to make better decisions.
- ramanujan 14y agoAbsolutely. The term has a definite meaning. It refers to a software engineer with enough market awareness, copywriting savvy, and statistical ability to run a campaign full stack. There aren't that many people with this skillset, but they are valuable. By contrast, the typical person listing "marketing" on LinkedIn is just not that technical. A good growth hacker can conceptualize and code the AirBnB/Craiglist integration; most of the people listing marketing on LinkedIn can't do that, skilled as they may be in other respects.
- russtrpkovski 14y agoSounds like you are referring to a generalist.
- deleted 14y ago[deleted]
- tomwalker 14y agoOr even an entrepreneur. I am sure most people with an interest in programming that have founded a company recently have spent time doing tasks that fall under the growth hacker skill set. In fact, you could say that if you don't carry out these marketing measures then you are an out of date marketer
- mjwalshe 14y agoBut most marketing types cant develope a tool from an bare API - still was nice to learn node.js and mongo. Though its a pity the api provider didn't impliment a MQ solution