3 ms·
I still run the theory that Apple has actors on staff to just “be cool at the Apple Store”. I once went into the local store during daytime in summer (my lunch
by larusso 1y ago
I still run the theory that Apple has actors on staff to just “be cool at the Apple Store”. I once went into the local store during daytime in summer (my lunch break) to pick up an order. There was a very attractive young woman dancing next to the headphones seemingly testing out a pair of AirPod Max. And the rest of the store was also filled with strangely attractive persons.
I wasn’t able to verify my theory because I have a work life and don’t happen to walk by an Apple Store during working hours. But in my mind I believe it would totally be Apple if they hire extra cool folk to make the store feel more hip and not empty.
- namanyayg 1y agoNice, a conspiracy theory I can get behind. I wonder: what roles are they being hired for? How does Apple ensure they never talk about their work?
- divbzero 1y agoMaybe they have employees rotate through an undercover role, but more likely the store just attracts cool people.
- lupire 1y agoAttracts people who like to display expensive decorations, at least.
- DecentShoes 1y agoThey definitely do this in bars. I've had friends that got recruited thru modelling agencies. It's not a huge stretch to think of them doing it in other types of retail too.
- astrange 1y agoWhat bars have that kind of margins? I know most restaurants don't.
- mattl 1y agoMost likely hired by a liquor brand similar to shot girls/guys.
- whstl 1y agoThe ones selling a lifestyle and 30 euro* drinks to people competing to get in. (I have no idea how much a drink costs in the US so I’m using my local prices and currency for overpriced drinks)
- muzani 1y agoBars usually have a whole funnel around getting more women in. Whether it's free drinks, quiz nights hosted by cute girls, the bouncer thing where they filter out some people. We once had a guest lecturer who broke down the ROI of making the ladies bathrooms beautiful (but not the men's). Presumably it leads to more alcohol consumption, which is where the margins are. I think restaurants in the UK make almost no money on the food itself.
- lupire 1y agoWomen's bathroom is a social space. Men's bathroom is a social space only for sex, which most venues don't want.
- throwaway173738 1y agoThis is true of restaurants everywhere. The reason they always ask you what you want to drink and if you want dessert is because those things have margins that can turn their night from red to black as a business. The food in most places is a draw so you’ll drink and then buy cake.
- OhioMan2943 1y agoI hate to say it but apple store employees have a strange aura of... fertility?
- Biganon 1y agoWhat a terrible day to know how to read
- mslansn 1y agoApple products are expensive. Assuming most people inside an Apple store can afford them, they will be wealthier than the average, which means they will be better dressed, groomed, and will generally take better care of themselves than the average.
- SwtCyber 1y agoWouldn't surprise me if there's a whole internal playbook on "ambient aspiration."
- bdavbdav 1y agoA&F stores did (do?) this. It’s ridiculous.