Peri's approach is built around his Hollywood production experience: you don't have to be the real thing, you have to be believably close to the real thing. IOW

Peri's approach is built around his Hollywood production experience: you don't have to be the real thing, you have to be believably close to the real thing. IOW, verisimilitude. And that's exciting, that's the path to a lot of creative answers. It's a good response to the shareholder-centric corporate idiom: don't look at the balance sheet as the game. Look at the people and the assets as elements used to stage a show, and put on a show that people want to believe in. And it's a good answer for the AI-saturated landscape we've entered: make products that are very similar to the best ones of the past.