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The Apple TV at its most expensive is $150. I remember walking into high end stores like Burberry in my early twenties, seriously contemplating the cheapest ite
by Larrikin 1y ago
The Apple TV at its most expensive is $150. I remember walking into high end stores like Burberry in my early twenties, seriously contemplating the cheapest items there and also being ignored except by security.
- hx8 1y agoSome luxury brands will play hard to get, others will fawn over customers. Different people want different experiences. How expensive the item in the catalog might change the level of service, but the brand will use a similar playbook across the entire catalog.
- danpalmer 1y agoThis may be their thinking, but if so I feel that would be down to bad training. In my experience the Apple TV skews hard towards those who have a lot of Apple products. It's priced far higher than the rest of that market. Most people buying an iPhone are buying a Fire stick or a cheap smart TV. I'd bet most people buying an Apple TV have an iPhone and a Mac. It would be like going into a Burberry store and shopping for replacement buttons for your $3000 coat.
- oneeyedpigeon 1y agoI'd also imagine that Apple TV is a great entry point—especially given the relatively cheap price—into the ecosystem. It's like the modern equivalent of the iPod.